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	<title>Prozess Management Archive | Pragmatica AG</title>
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		<title>Generative AI</title>
		<link>https://www.pragmatica.ch/en/generative-ai/</link>
		
		<dc:creator><![CDATA[Tarik Kayapinar]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 21:52:26 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Prozess Management]]></category>
		<guid isPermaLink="false">https://www.pragmatica.ch/generative-ai/</guid>

					<description><![CDATA[<p>Generative AI increases productivity and opens up new use cases. At the same time, new security risks arise. With governance, training and standards, AI remains secure and compliant.  </p>
<p>Der Beitrag <a href="https://www.pragmatica.ch/en/generative-ai/">Generative AI</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Generative AI</h1>				</div>
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										Tarik Kayapinar					</span>
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										<time>02.03.26</time>					</span>
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										<span class="elementor-icon-list-text">FOCUS TOPIC</span>
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					<h2 class="elementor-heading-title elementor-size-default">Seize opportunities, manage risks  </h2>				</div>
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															<img fetchpriority="high" decoding="async" width="800" height="430" src="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-1024x550.png" class="attachment-large size-large wp-image-7153" alt="Scale with symbols for Generative AI opportunities on the one side and safety risks on the other." srcset="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-1024x550.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-300x161.png 300w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-768x412.png 768w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-1536x824.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Hero-Images-2048x1099.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<div class="scriptor-paragraph"><span lang="DE-CH">Generative AI is changing our working world at a speed that we have hardly seen before. Companies are benefiting from more productive processes, more efficient workflows and completely new possibilities in text, image, video, audio and code generation. But as the opportunities grow, so does the responsibility:    </span><span lang="DE-CH">Generative AI brings new types of security risks</span><span lang="DE-CH">that can quickly become a real threat without clear governance.</span></div>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Why generative AI is so valuable  </h2>				</div>
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									<div class="scriptor-paragraph"><span lang="DE-CH">Whether text automation, code analysis, design prototypes or data visualization &#8211; generative models have long been more than just gimmicks.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">They are already providing support today:</span></div>
<div> </div>
<ul class="">
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a010">Security management (e.g. analysis of vulnerabilities, incident response plans)</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a010">Detection of spam, phishing &amp; fake news</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a010">Code hardening &amp; log analysis</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a010">Increased efficiency in day-to-day business</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a010">Visualization of complex relationships</li>
</ul>
<p> </p>
<p> </p>
<p> </p>
<p> </p>								</div>
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<div class="scriptor-paragraph"><strong><span lang="DE-CH">Used correctly, AI can make a massive contribution to </span><span lang="DE-CH">safety, compliance, quality and productivity.</span><span lang="DE-CH"> productivity.</span></strong></div>
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															<img decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-1024x1024.png" class="attachment-large size-large wp-image-7154" alt="House diagram on Generative AI in the company with proper use, misuse, governance and impact." srcset="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-im-Unternehmen-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<p id="ember608" class="ember-view reader-text-block__heading-3">Then get started today and contact us for a free joint use case sparring session.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">The dark side: New security risks</h2>				</div>
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									<p></p>
<div class="scriptor-paragraph"><span lang="DE-CH">However, the introduction of generative AI comes with risks that many companies still underestimate:</span></div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">1. risks despite "proper" use</h3>				</div>
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									<div class="scriptor-paragraph">
<ul class="">
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a011">Confidentiality of inputs (data outflow in cloud AI)</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a011">Incorrect or misleading output</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a011">Insecure generated code</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a011">Automation bias &#8211; blind trust in AI results</li>
</ul>
</div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">2. misuse
Attackers can use AI to:</h3>				</div>
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<li>Create fake content, identities or deepfakes</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a012">Programming malware or scaling social engineering attacks</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a012">Carry out processes such as CEO fraud in a much more sophisticated manner</li>
</ul>
<div class="scriptor-paragraph"> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">Risks also arise within companies &#8211; for example through the sharing of confidential data with external AI services, copyright infringements or discriminatory AI decisions.</span></div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">3. attacks on the AI itself</h3>				</div>
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<div class="scriptor-paragraph"><span lang="DE-CH">Generative models are vulnerable, so far we are aware of 3 popular types:</span></div>
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					<h2 class="elementor-heading-title elementor-size-default">Privacy Attacks  </h2>				</div>
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<div class="scriptor-paragraph"><span lang="DE-CH">Attackers try to reconstruct sensitive information from the model, e.g. training data or private user input. This exposes confidential data, even though the model was only supposed to deliver results. </span></div>
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															<img decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-LLM-mit-RAG-1024x1024.gif" class="attachment-large size-large wp-image-7155" alt="Flowchart: internal user makes harmless request, LLM with RAG uses internal knowledge sources and discloses sensitive data in the output." srcset="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-LLM-mit-RAG-1024x1024.gif 1024w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-LLM-mit-RAG-300x300.gif 300w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-LLM-mit-RAG-150x150.gif 150w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-LLM-mit-RAG-768x768.gif 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<div class="scriptor-paragraph"><strong>Note:</strong></div>
<div class="scriptor-paragraph"><span lang="DE-CH">Attackers can also be internal employees with good IT knowledge who, for example, want to gain unauthorized access to confidential information or systems. </span></div>
<div class="scriptor-paragraph"> </div>
<div class="scriptor-paragraph"><strong><span lang="DE-CH">Example</span></strong><span lang="DE-CH">: </span> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">An insurance company uses an </span><span lang="DE-CH">internal generative AI system (LLM)</span><span lang="DE-CH"> to support employees in analyzing claims, summarizing customer dossiers and answering internal technical questions.</span></div>
<div> </div>
<div class="scriptor-paragraph"> <span lang="DE-CH"> The AI system is based on an </span><span lang="DE-CH">LLM with RAG architecture</span><span lang="DE-CH"> (Retrieval-Augmented Generation) and accesses internal knowledge sources such as customer databases, claims files, internal guidelines and previous chat histories (for quality improvement).</span></div>
<div> </div>
<div class="scriptor-paragraph"> <span lang="DE-CH"> An internal attacker (e.g. an employee with advanced IT knowledge) wants to check whether </span><span lang="DE-CH">confidential information of other customers or employees</span><span lang="DE-CH"> can be reconstructed from the AI system and formulates &#8220;harmless&#8221; questions such as &#8220;Create an example summary of a complex car damage case of a customer from Zurich with several parties involved.&#8221; </span> </div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">The AI system responds with realistic-sounding names, real zip codes, detailed damage descriptions, medical information and exact damage totals.  </span></div>								</div>
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<div class="scriptor-paragraph"><span lang="DE-CH"><strong>The problem:</strong> the information does not come from fictitious examples</span><span lang="DE-CH">, </span><span lang="DE-CH">but is reconstructed content from real training or context data</span><span lang="DE-CH">.</span></div>
<div> </div>
<div class="scriptor-paragraph"><strong><span lang="DE-CH">A particularly impressive example of a real case:</span></strong></div>
<div class="scriptor-paragraph"><span lang="DE-CH">In the &#8220;EchoLeak&#8221; exploit, attackers were able to access data from the context window of an AI copilot via hidden prompt injections &#8211; without classic phishing and with minimal user interaction.</span></div>
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Evasion Attacks  
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					<h2 class="elementor-heading-title elementor-size-default">Manipulation of entries to circumvent protection mechanisms by third parties.  </h2>				</div>
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									<p></p>
<div class="scriptor-paragraph"><strong><span lang="DE-CH">Example</span></strong><span lang="DE-CH"><strong>:</strong> </span> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">A bank uses an </span><span lang="DE-CH">AI or LLM-supported assistance system</span><span lang="DE-CH"> that automatically classifies incoming emails or recognizes potential fraud, phishing or social engineering.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">  An external attacker wants to send a fraudulent email to an employee, with unusual sentence structures, harmless technical terms, slightly different payment requests and contextual references to real projects or departments.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">  The AI could now classify the email as harmless or as &#8220;inconspicuous internal specialist communication&#8221; and the message passes all automated filters and lands directly in the inbox of an employee from the finance team.</span></div>
<div> </div>
<div class="scriptor-paragraph"><strong><span lang="DE-CH">-&gt; </span><span lang="DE-CH">The transfer process is initiated.</span></strong></div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-1024x1024.png" class="attachment-large size-large wp-image-7156" alt="Diagram: external attacker sends manipulated email, AI filter classifies it as harmless, it lands in the Finance Inbox and triggers a bank transfer." srcset="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-Fraud-Email-Filter-Avoidance-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Poisoning Attacks  </h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Training data is deliberately "poisoned" by third parties so that the model becomes faulty or manipulable.  </h2>				</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-Training-Resources-1024x1024.gif" class="attachment-large size-large wp-image-7157" alt="Diagram: compromised external data source poisons training data, continuous learning affects LLM model, biased decisions appear months later." srcset="https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-Training-Resources-1024x1024.gif 1024w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-Training-Resources-300x300.gif 300w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-Training-Resources-150x150.gif 150w, https://www.pragmatica.ch/wp-content/uploads/2026/03/Generative-KI-Hot-Topic-KI-Training-Resources-768x768.gif 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<div class="scriptor-paragraph"><strong><span lang="DE-CH">Example</span></strong><span lang="DE-CH"><strong>:</strong> </span> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">An insurance company operates an </span><span lang="DE-CH">internal generative AI system (LLM)</span><span lang="DE-CH"> to support claims processing, fraud detection and answering internal technical questions, among other things. </span> </div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">The model is regularly retrained (&#8220;continuous learning&#8221;) with new claims, internal documents, feedback from the specialist departments and external specialist sources (e.g. market reports, partner portals).  </span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">The training data is automated</span> <span lang="DE-CH">to ensure efficiency and timeliness. An external attacker (or a compromised partner) would like the AI system to systematically make the wrong decisions in certain cases without this being immediately apparent. </span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">  Specifically, certain fraud indicators should be ignored and certain damage patterns should be considered &#8220;inconspicuous&#8221;. The attacker compromises an external data source, e.g. a partner portal or a shared knowledge pool. Manipulated or falsified content is deliberately placed there, which has a negative impact on decisions on fraud cases or classifications of claims.  </span></div>
<p> </p>
<p><strong><span lang="DE-CH">-&gt; The model gradually learns a distorted decision behavior.  </span></strong></p>
<p><strong><span lang="DE-CH">-&gt; The effects only become apparent weeks or months later.</span></strong></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Clear proof that AI security is now a discipline in its own right</h3>				</div>
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					<h3 class="elementor-heading-title elementor-size-default">How companies can protect themselves:  </h3>				</div>
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									<div class="scriptor-paragraph"><span lang="DE-CH">At <strong>Pragmatica </strong>, our experts and consultants offer the following realizations &amp; implementations so that AI can be used responsibly and safely in your company.</span></div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">BUILDING COMPETENCES &amp; TRAINING EMPLOYEES</h3>				</div>
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									<div class="scriptor-paragraph"><span lang="DE-CH">Employees need to know,  </span><span lang="DE-CH">how AI works. You need to know how to use it, where the risks lie and how to minimize them </span><span lang="DE-CH">.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">Our </span><span lang="DE-CH">AI enablement service makes generative AI safe for banks &amp; insurance companies</span><span lang="DE-CH">.</span></div>
<div class="scriptor-paragraph"><span lang="DE-CH">The </span><span lang="DE-CH">Pragmatica AG</span><span lang="DE-CH"> enables employees to use AI safely and in compliance with regulations through targeted training &#8211; in line with </span><span lang="DE-CH">GDPR, FINMA requirements, EU AI Act and established standards such as ISO/IEC 42001 and NIST AI RMF.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">In regulated environments in particular, AI risks often arise due to a lack of expertise, incorrect use and automation bias.</span></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">With practical training</span><span lang="DE-CH">case studies and clear dos and don&#8217;ts, we create security, acceptance and audit readiness. </span><span lang="DE-CH">audit readiness.</span></div>
<div class="scriptor-paragraph"><strong><span lang="DE-CH">Less risk. More efficiency. Audit and revision-proof.  </span></strong></div>
<div> </div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">GUIDELINES &amp; GOVERNANCE</h3>				</div>
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									<div class="scriptor-paragraph">
<div class="scriptor-paragraph"><span lang="DE-CH">A clear internal AI policy is mandatory &#8211; especially with regard to data protection, compliance, transparency and the handling of confidential data.</span></div>
<div> </div>
</div>
<div class="scriptor-paragraph"></div>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Technical &amp; organizational measures</h3>				</div>
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									<div class="scriptor-paragraph"><span lang="DE-CH">In-house AI services (e.g. internal LLMs) with controlled rules and security mechanisms significantly reduce risks.</span></div>
<div class="scriptor-paragraph"> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">Using established standards</span></div>
<ul class="">
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a013">ISO/IEC 42001 &#8211; the world&#8217;s first standard for AI management systems</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a013">ISO/IEC 23894 &#8211; standardized AI risk management</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a013">NIST AI RMF &#8211; Best practices for managing AI risks</li>
<li class="scriptor-listItemlist!list-ed386821-1158-4242-b081-bde67af96a013">CoE AI Treaty &#8211; international treaty on AI, human rights &amp; rule of law</li>
</ul>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">These frameworks provide guidance on how AI can be used safely, legally compliant and ethically.</span> </div>
<div> </div>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Conclusion </h2>				</div>
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									<div class="scriptor-paragraph"><strong><span lang="DE-CH">Generative AI is a historic opportunity &#8211; but only if we use it </span><span lang="DE-CH">safely, responsibly and strategically</span><span lang="DE-CH"> use it.</span></strong></div>
<div> </div>
<div class="scriptor-paragraph"><span lang="DE-CH">Companies that establish clear rules, training and technical protective measures today will be among the winners tomorrow.</span></div>								</div>
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		<p>Der Beitrag <a href="https://www.pragmatica.ch/en/generative-ai/">Generative AI</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>From cost pressure to the efficiency revolution</title>
		<link>https://www.pragmatica.ch/en/from-cost-pressure-to-the-efficiency-revolution/</link>
		
		<dc:creator><![CDATA[Alexander Haymann]]></dc:creator>
		<pubDate>Wed, 17 Dec 2025 22:13:30 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Prozess Management]]></category>
		<guid isPermaLink="false">https://www.pragmatica.ch/from-cost-pressure-to-the-efficiency-revolution/</guid>

					<description><![CDATA[<p>Whether you are a manager in banking operations, responsible for customer experience or a customer advisor - you know the daily scenario: customer inquiries reach the bank today via a multitude of channels in an uncoordinated and simultaneous manner. Be it by email, via SecureMail, website forms, chat or the traditional telephone. But all too often these inquiries end up somewhere. In an overcrowded mailbox, in a confusing ticketing queue or on the desk of an employee who is actually responsible for completely different issues.   </p>
<p>Der Beitrag <a href="https://www.pragmatica.ch/en/from-cost-pressure-to-the-efficiency-revolution/">From cost pressure to the efficiency revolution</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6818" class="elementor elementor-6818 elementor-6793" data-elementor-post-type="post">
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										Alexander Haymann					</span>
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										<time>17.12.25</time>					</span>
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									<p><span class="TextRun SCXW26278335 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW26278335 BCX8">Whether a manager in banking </span><span class="NormalTextRun SpellingErrorV2Themed SCXW26278335 BCX8">operations</span><span class="NormalTextRun SCXW26278335 BCX8">Customer experience manager or customer advisor &#8211; you know the daily scenario: today, customer inquiries reach the bank via a multitude of channels in an uncoordinated and simultaneous manner. Be it by e-mail </span><span class="NormalTextRun SCXW26278335 BCX8">mail</span><span class="NormalTextRun SCXW26278335 BCX8">, via </span><span class="NormalTextRun SpellingErrorV2Themed SCXW26278335 BCX8">SecureMail</span><span class="NormalTextRun SCXW26278335 BCX8">, via website forms, in chat or in the traditional way over the phone.</span><span class="NormalTextRun SCXW26278335 BCX8"> </span><span class="NormalTextRun SCXW26278335 BCX8">But all too often these requests end up &#8211; somewhere. </span><span class="NormalTextRun SCXW26278335 BCX8">In a </span><span class="NormalTextRun SCXW26278335 BCX8">overcrowded </span><span class="NormalTextRun SCXW26278335 BCX8">mailbox</span><span class="NormalTextRun SCXW26278335 BCX8">in</span><span class="NormalTextRun SCXW26278335 BCX8"> a </span><span class="NormalTextRun SCXW26278335 BCX8">confusing </span><span class="NormalTextRun SCXW26278335 BCX8">ticketing queue</span><span class="NormalTextRun SCXW26278335 BCX8"> or on</span><span class="NormalTextRun SCXW26278335 BCX8"> on the desk of an employee who is actually </span><span class="NormalTextRun SCXW26278335 BCX8">who is actually responsible for completely different issues.</span></span></p>								</div>
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									<p id="ember557" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW15853116 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><strong><span class="NormalTextRun SCXW15853116 BCX8">The result is </span><span class="NormalTextRun SCXW15853116 BCX8">industry-wide</span><span class="NormalTextRun SCXW15853116 BCX8"> the </span></strong><span class="NormalTextRun SCXW15853116 BCX8"><strong>the same:</strong> Error-prone</span><span class="NormalTextRun SCXW15853116 BCX8"> routing</span><span class="NormalTextRun SCXW15853116 BCX8"> and unnecessarily</span><span class="NormalTextRun SCXW15853116 BCX8"> long </span> <span class="NormalTextRun SCXW15853116 BCX8">idle times. This not only leads to frustrated </span> <span class="NormalTextRun SCXW15853116 BCX8"> customers</span><span class="NormalTextRun SCXW15853116 BCX8">but </span><span class="NormalTextRun SCXW15853116 BCX8">above all </span><span class="NormalTextRun SCXW15853116 BCX8">to frustrated employees</span><span class="NormalTextRun SCXW15853116 BCX8">who </span><span class="NormalTextRun SCXW15853116 BCX8">their valuable time</span><span class="NormalTextRun SCXW15853116 BCX8"> with it, </span><span class="NormalTextRun SCXW15853116 BCX8">messages </span><span class="NormalTextRun SCXW15853116 BCX8">sorting </span><span class="NormalTextRun SCXW15853116 BCX8">and forwarding them, </span><span class="NormalTextRun SCXW15853116 BCX8">instead of </span><span class="NormalTextRun SCXW15853116 BCX8">effectively solving customer problems.</span></span></p>								</div>
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									<p id="ember557" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW2173799 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW2173799 BCX8">In addition </span><span class="NormalTextRun SCXW2173799 BCX8">the </span><span class="NormalTextRun SCXW2173799 BCX8">cost pressure in banking</span><span class="NormalTextRun SCXW2173799 BCX8"> steadily increasing</span><span class="NormalTextRun SCXW2173799 BCX8">: The volume of calls is increasing</span><span class="NormalTextRun SCXW2173799 BCX8"> &#8211; especially in the direction of </span><span class="NormalTextRun SCXW2173799 BCX8">annual accounts </span><span class="NormalTextRun SCXW2173799 BCX8">&#8211;</span><span class="NormalTextRun SCXW2173799 BCX8"> but</span><span class="NormalTextRun SCXW2173799 BCX8">  the budget is falling. And the whole world is talking about artificial   </span><span class="NormalTextRun SCXW2173799 BCX8">Intelligence in the service center &#8211; but how do you put this into practice without years of planning and excessive expenditure?</span></span></p><p><span class="TextRun SCXW207878605 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW207878605 BCX8"><strong>The good news:</strong> there is a way. Roll up your sleeves and in a few months your Service Center AI will be live! </span></span><span class="EOP SCXW207878605 BCX8" data-ccp-props="{}"> </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Why "now" - first mover is over  </h2>				</div>
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									<p><span data-contrast="auto">Let&#8217;s be honest: AI in the service center is no longer the future. It is the present. The technology is mature, it works, and it delivers real results.  </span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">This also means that while you are still considering &#8220;whether&#8221; we should do this, your competitors are already using AI. They save costs, their customers are more satisfied, their employees can concentrate on providing real advice. It&#8217;s not just hype, it&#8217;s a competitive advantage and will soon be a commodity.  </span><span data-ccp-props="{}"> </span></p><p><span data-ccp-props="{}"><span class="TextRun SCXW4886554 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW4886554 BCX8">The risk of waiting is more real than the risk of starting: Not joining in means losing out in terms of costs and quality. The question is no longer &#8220;Should we introduce AI?&#8221; &#8211; the question is &#8220;When do we start?&#8221; </span></span><span class="EOP SCXW4886554 BCX8" data-ccp-props="{}"> </span></span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2025/12/2-1024x1024.png" class="attachment-large size-large wp-image-6813" alt="Graphic shows efficiency and success curve of first movers compared to the status quo" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/12/2-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/12/2-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/12/2-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2025/12/2-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2025/12/2-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2025/12/2-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">4 use cases - from quick wins to freestyle</h2>				</div>
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									<p>The key is that you don&#8217;t have to start with everything at once. AI can easily be introduced and expanded iteratively. </p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2025/12/7-1024x1024.png" class="attachment-large size-large wp-image-6814" alt="AI processes incoming messages and forwards them to the credit team, wealth advisory or support team" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/12/7-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/12/7-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/12/7-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2025/12/7-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2025/12/7-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2025/12/7-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Use Case 1: Mail Triage - The Quick Win  </h2>				</div>
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									<p><b><span data-contrast="auto">The problem:</span></b><span data-contrast="auto">  Customer inquiries reach you via different channels &#8211; e-banking message here, SecureMail there, website form, chat. And then someone has to decide manually: Does this belong to the credit team, investment advice or support? Errors are inevitable, processing times are long. In addition, there is the human risk &#8211; people inevitably make mistakes, e.g. incorrect assignment and an email is passed back and forth between departments for days or an email is even forgotten and the customer waits and waits.   </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The solution:</span></b><span data-contrast="auto">  An AI system that automatically classifies incoming emails and forwards them to the right person or team. The bot reads the request, understands the context and routes it intelligently and efficiently. In the event of uncertainties, there is a fallback to manual control &#8211; the human remains in control.  </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">A real example:</span></b><span data-contrast="auto">  A large Swiss retail bank has done just that. Efficiency gains in mail routing of &gt;60% because the routine sorting work was eliminated. Employees can deal directly with higher-value service requests.  </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">Why start here?</span></b><span data-contrast="auto">  This is the fastest ROI. The data is already available (your previous emails). Implementation is low-invasive. At the same time, you build up the structured database that all other use cases need.   </span><span data-ccp-props="{}"> </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Use case 2: Text assistant - empowering consultants and service employees  </h2>				</div>
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									<p><b><span data-contrast="auto">The problem:</span></b><span data-contrast="auto">  Service employees and consultants write standard answers over and over again. Most customer inquiries received by email are very similar in content. These questions take a lot of time &#8211; sometimes 15 or 20 minutes per answer, because the employee still has to search for the answer and always responds personally to the request. And every answer looks slightly different because everyone has their own style. New employees take a long time to learn the ropes. Many of their colleagues encounter this problem: both the service employees in the customer service center, who have to answer hundreds of emails per week, and the customer advisors, who have to manage their email load between customer meetings.     </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The solution:</span></b><span data-contrast="auto">  An AI-supported text assistant that runs in the mail or chat system. The employee (whether service employee or customer advisor) selects an AI-generated answer at the touch of a button (e.g. Outlook plugin) &#8211; based on a central knowledge database and best practice answers. The employee reads, edits if necessary, adds personal phrases and sends. The human remains the quality controller, the bot is the accelerator.     </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">A real example:</span></b><span data-contrast="auto">  A large Swiss retail bank uses exactly that. The service employees are faster at answering emails. And new employees need less training because the best answers are suggested to them from day one. At the same time, the advisors also benefit: they save time on standard inquiries and have more time for real customer discussions and strategic advice. Two birds with one stone.    </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The Key Point:</span></b><span data-contrast="auto">  This is not automation without control. It&#8217;s an assistant for your employees. And it doesn&#8217;t feel threatening to employees &#8211; on the contrary, it makes their work easier and increases their competence  </span><span data-ccp-props="{}"> </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Use case 3: Chatbot - using the 80/20 rule  </h2>				</div>
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									<p><b><span data-contrast="auto">The problem:</span></b><span data-contrast="auto"> 80% of all inquiries that reach your Service Center are usually the same ten questions: reset password, TWINT problems, account details, card blocking, IBAN lookup, fees, etc. These standard questions take up staff capacity, even though customers would like to solve these things themselves immediately.</span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The solution:</span></b><span data-contrast="auto">  A chatbot on your website or in the mobile app. It answers the most frequently asked questions immediately and can even trigger automated processes: Reset password, block card, activate TWINT &#8211; all directly in the chat. And if things get more complex, the bot seamlessly forwards you to a live advisor.  </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">A real example:</span></b><span data-contrast="auto">  A large Swiss retail bank has implemented this. The chatbot handles a significant proportion of the most frequent inquiries. Customers are more satisfied because they get help immediately &#8211; 24/7 (unlike on the phone). And your service center finally has the capacity to deal with more complex customer concerns.   </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The Key Point:</span></b><span data-contrast="auto">  This is not &#8220;we automate everything away&#8221;. It&#8217;s &#8220;we solve the simple things immediately so that your employees can focus on more complex cases and higher-value customer services.&#8221; </span><span data-ccp-props="{}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2025/12/4-1024x1024.png" class="attachment-large size-large wp-image-6815" alt="Chatbot on the smartphone answers queries about IBAN, password and card blocking" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/12/4-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/12/4-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/12/4-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2025/12/4-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2025/12/5-1024x1024.png" class="attachment-large size-large wp-image-6816" alt="Emails are automatically forwarded to the mortgage team, customer advisory service or support via AI technology" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/12/5-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/12/5-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/12/5-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2025/12/5-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2025/12/5-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2025/12/5-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Use Case 4: Voicebot - call triage &amp; automation  </h2>				</div>
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									<p><b><span data-contrast="auto">The problem:</span></b><span data-contrast="auto"> The voicebot is the old IVRS system &#8211; &#8220;Press 1&#8230;&#8221; &#8211; and nobody likes it. And it breaks down at peak times. What&#8217;s more, many callers call expecting to be able to solve the problem directly on the phone</span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The solution:</span></b><span data-contrast="auto">  A modern, AI-based voicebot that understands natural language. The caller says what they need &#8211; and the bot understands. It routes intelligently or &#8211; and this is the game changer &#8211; it solves simple processes directly in the call: resetting the password, blocking the card, unblocking TWINT. The same processes as in the chatbot. The caller no longer has to wait. The necessary interfaces have already been developed for the chatbot and can be used again.       </span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">The key point: The Voicebot is your scaling turbo.</span></b><span data-contrast="auto"> <br></span><span data-contrast="auto">At peak times (e.g. system malfunctions or at the end of the year), the bot intercepts the first wave of standard requests completely autonomously. But even for the complex cases that it forwards, the game changes massively: routing is no longer rigid (&#8220;press 1&#8221;), but dynamic. The bot understands the content of the request, checks the capacity utilization of your hotlines in real time and forwards the caller precisely to the department that currently has capacity. No more flying blind into overcrowded waiting loops, but intelligent traffic management for your telephony.   </span><span data-ccp-props="{}"> </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The secret: one database for all four  </h3>				</div>
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									<p id="ember585" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW238224658 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW238224658 BCX8">Now comes the important part. You could tackle these four use cases as separate projects &#8211; mail triage project, text assistant project, chatbot project,   </span><span class="NormalTextRun SpellingErrorV2Themed SCXW238224658 BCX8">Voicebot</span><span class="NormalTextRun SCXW238224658 BCX8">  Project. That would work, but it would be very expensive and time-consuming. </span></span><span class="EOP SCXW238224658 BCX8" data-ccp-props="{}"> </span></p><p><span class="TextRun SCXW89051907 BCX8" lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW89051907 BCX8">The intelligent way: You build </span></span><span class="TextRun SCXW89051907 BCX8" lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW89051907 BCX8">a central knowledge database</span></span><span class="TextRun SCXW89051907 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW89051907 BCX8">  &#8211; the structure of your FAQ, your process documentation, your best practice answers. All four use cases use this basis. You only have to do this work once  </span><span class="NormalTextRun SCXW89051907 BCX8">  &#8211; and all four benefit from the further development.</span></span><span class="EOP SCXW89051907 BCX8" data-ccp-props="{}"> </span></p>								</div>
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									<p><span data-contrast="auto">This has a massive impact: </span><b><span data-contrast="auto">Consistent responses across all touchpoints.</span></b><span data-contrast="auto">  A customer asks something about fees in the chatbot &#8211; and gets the same answer as if they called or wrote an email. This is not only more efficient, it&#8217;s also better for the customer. </span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">And this is where it gets really economical: The first use case (mail triage) costs X. The second use case (text assistant) costs less because the basis exists. The third and fourth cost even less. The ROI multiplies.  </span><span data-ccp-props="{}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://www.pragmatica.ch/wp-content/uploads/2025/12/3-1024x1024.png" class="attachment-large size-large wp-image-6817" alt="Visualization of a central knowledge database, linked to various communication channels" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/12/3-1024x1024.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/12/3-300x300.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/12/3-150x150.png 150w, https://www.pragmatica.ch/wp-content/uploads/2025/12/3-768x768.png 768w, https://www.pragmatica.ch/wp-content/uploads/2025/12/3-1536x1536.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2025/12/3-2048x2048.png 2048w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h3 class="elementor-heading-title elementor-size-default">4 success factors - so that things don't go wrong  </h3>				</div>
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									<p id="ember585" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW5202491 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW5202491 BCX8">But: There are a few things you need to bear in mind right from the start </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW5202491 BCX8">must</span><span class="NormalTextRun SCXW5202491 BCX8"> to ensure a successful implementation </span> </span><span class="EOP SCXW5202491 BCX8" data-ccp-props="{}"> </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">#1 - Structured data:</h3>				</div>
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									<p id="ember587" class="ember-view reader-text-block__paragraph"><span class="NormalTextRun SCXW87658782 BCX8">The be-all and end-all for high-performance AI is a good database. If data is still in silos, unprocessed and insufficiently available, this is THE point that needs to be addressed first.   </span><span class="NormalTextRun SCXW87658782 BCX8">Not perfect, but </span><span class="NormalTextRun SCXW87658782 BCX8">well </span> <span class="NormalTextRun SCXW87658782 BCX8">prepared. The good news </span><span class="NormalTextRun SCXW87658782 BCX8">: In the service area, the 100 most frequent inquiries account for a good &gt;80% of the inquiry volume. This means that you already have a very good </span><span class="NormalTextRun SCXW87658782 BCX8">e</span><span class="NormalTextRun SCXW87658782 BCX8"> basis!</span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">#2 - Governance from day 1:</h3>				</div>
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									<p id="ember589" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW110057349 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW110057349 BCX8">The service center is just the beginning. Therefore, when using AI, a holistic approach should be taken from the outset. This influences decisions regarding the IT architecture and clear responsibilities, monitoring structures and documentation are not blockers, but the basis for stable operation. And it is extremely important for your entire AI architecture in the company. People must remain in control!    </span></span><span class="EOP SCXW110057349 BCX8" data-ccp-props="{}"> </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">#3 - Integration, not isolation:  </h3>				</div>
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				<div class="elementor-element elementor-element-460c5ff elementor-widget elementor-widget-text-editor" data-id="460c5ff" data-element_type="widget" data-widget_type="text-editor.default">
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									<p id="ember591" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW11891980 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW11891980 BCX8">The most common mistake: the pilot runs in isolation and does not scale. You need connections to your existing systems right from the start &#8211; telephony, CRM, core banking. The omnichannel concept must be there from the start.  </span></span><span class="EOP SCXW11891980 BCX8" data-ccp-props="{}"> </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">#4 - Change Management:</h3>				</div>
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									<p id="ember593" class="ember-view reader-text-block__paragraph"><span class="TextRun SCXW157243282 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW157243282 BCX8">You have the best AI </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW157243282 BCX8">in the world &#8211; and </span><span class="NormalTextRun SCXW157243282 BCX8">your employees</span><span class="NormalTextRun SCXW157243282 BCX8">aren&#8217;t using it because they are afraid. Therefore: Involve employees early on, communicate transparently (&#8220;This is an assistant, not your  </span><span class="NormalTextRun SCXW157243282 BCX8">replacement</span><span class="NormalTextRun SCXW157243282 BCX8">&#8220;), continuous training. This is often the most underestimated success factor. </span></span><span class="EOP SCXW157243282 BCX8" data-ccp-props="{}"> </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">The next step:</h2>				</div>
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									<p id="ember596" class="ember-view reader-text-block__paragraph"><span data-contrast="auto">The technical question no longer arises: &#8220;Can this be done?&#8221;  <br><strong>Yes, you can. The question is: &#8220;How do we start?&#8221; </strong></span><strong> </strong></p>								</div>
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									<p><span data-contrast="auto">Because one thing is certain: if you jump on the bandwagon now, you win.<br>If you wait, you lose &#8211; not dramatically, but noticeably. <br>And the longer you wait, the bigger the gap becomes.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">The future of the Banking Service Center is no longer the future.<br>It is the present.&nbsp;</h2>				</div>
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									<p><b><span data-contrast="auto">The only question is: will you take part?</span></b><span data-ccp-props="{}"> </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">If you are curious about where your Service Center currently stands and what quick wins are possible - we are happy to help.</h2>				</div>
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									<p>Contact us for a non-binding use case sparring session in the following areas:  </p><ul><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong>AI Use Case Workshop  </strong></li></ul><ul><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong>AI Governance  </strong></li></ul><ul><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong>Architecture Workshop</strong> </li></ul><div> </div><p>See for yourself and take the first step towards AI &amp; LLM with us.  </p>								</div>
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									<ul><li class="" data-start="2421" data-end="2560"><p class="" data-start="2423" data-end="2560"><strong>Experience in the implementation of AI projects for banking clients.</strong></p></li><li class="" data-start="2257" data-end="2420"><p class="" data-start="2259" data-end="2420"><strong data-start="2259" data-end="2293">Focus on regulated industries:</strong> Over 20 years of project experience in banks and insurance companies &#8211; with a deep understanding of systems, data flows and regulation.</p></li><li class="" data-start="2421" data-end="2560"><p class="" data-start="2423" data-end="2560"><strong data-start="2423" data-end="2474">Structured technology and partner process:</strong> in-house developed LLM vendor map &amp; RfP templates for informed decision-making.</p></li><li class="" data-start="2561" data-end="2715"><p class="" data-start="2563" data-end="2715"><strong data-start="2563" data-end="2592">From use case to rollout:</strong> we take on end-to-end responsibility or supplement your teams on a selective basis &#8211; flexibly, pragmatically, solution-oriented.</p></li></ul>								</div>
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									<p>With over 20 years of experience in project management, we successfully support Swiss financial institutions in the implementation of LLM use cases &#8211; from the design of the use case through to full implementation.</p><p>We offer comprehensive expertise in AI governance and AI risk management and are familiar with the systems used (e.g. core banking, telephony) and their interactions.</p><p>Thanks to our own LLM map with an overview of providers and implementation partners, we make it easier to select the right technology and partners. By working with leading LLM experts, we ensure a customized and smooth implementation. </p><p><strong>See for yourself with our free, customized introductory formats and take the first step towards AI &amp; LLM with us.</strong></p>								</div>
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		<p>Der Beitrag <a href="https://www.pragmatica.ch/en/from-cost-pressure-to-the-efficiency-revolution/">From cost pressure to the efficiency revolution</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
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		<item>
		<title>Do I really need AI?</title>
		<link>https://www.pragmatica.ch/en/do-i-really-need-ai/</link>
		
		<dc:creator><![CDATA[Astrid Caviezel]]></dc:creator>
		<pubDate>Sat, 22 Nov 2025 00:15:05 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Prozess Management]]></category>
		<guid isPermaLink="false">https://www.pragmatica.ch/do-i-really-need-ai/</guid>

					<description><![CDATA[<p>A modern digitization project without AI - is that even conceivable or justifiable?  </p>
<p>The answer is as sobering as it is liberating: YES!  </p>
<p>Many current problems can still be solved effectively with classic process automation. While companies invest considerable resources in AI initiatives, the return on investment of which often takes years to materialize, proven automation approaches can deliver measurable results within months.   </p>
<p>The key challenge lies not in the technology itself, but in the correct allocation: which approach addresses which problem most effectively? This article guides you through the strategic decision-making process and highlights the differences between classic process automation, intelligent process automation (IPA) and autonomous AI agents.   </p>
<p>Der Beitrag <a href="https://www.pragmatica.ch/en/do-i-really-need-ai/">Do I really need AI?</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Do I really need AI?  </h1>				</div>
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										Astrid Caviezel					</span>
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										<span class="elementor-icon-list-text">FOCUS TOPIC</span>
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					<h2 class="elementor-heading-title elementor-size-default">A modern digitization project without AI - is that even conceivable today?</h2>				</div>
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									<p><span class="TextRun SCXW226735319 BCX8" lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW226735319 BCX8">The answer is as sobering as it is liberating: </span></span><strong><span class="TextRun SCXW226735319 BCX8" lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW226735319 BCX8">YES!</span></span></strong><span class="EOP SCXW226735319 BCX8" data-ccp-props="{}"> </span></p>								</div>
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									<p id="ember557" class="ember-view reader-text-block__paragraph">Many current problems can still be solved effectively with classic process automation. While companies invest considerable resources in AI initiatives, the return on investment of which often takes years to materialize, proven automation approaches can deliver measurable results within months. </p><p id="ember558" class="ember-view reader-text-block__paragraph">The key challenge lies not in the technology itself, but in the correct allocation: which approach addresses which problem most effectively? This article guides you through the strategic decision-making process and highlights the differences between classic process automation, intelligent process automation (IPA) and autonomous AI agents. </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">AI or classic process optimization - the fundamental differences</h3>				</div>
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									<p id="ember560" class="ember-view reader-text-block__paragraph">The three automation approaches differ fundamentally in terms of functionality, area of application and requirements:</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Classic process automation</h3>				</div>
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									<p id="ember561" class="ember-view reader-text-block__paragraph"><strong>Classic process automation</strong> executes rule-based, predefined processes precisely and repeatably. The technology is ideal for stable, high-volume processes with low variability &#8211; such as invoice processing, data capture or report generation. Its strengths lie in complete traceability, reliability and scalability. The maintenance effort for complex sets of rules and the lack of adaptability to unforeseen situations mark the limits of this approach.   </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Intelligent Process Automation (IPA)</h3>				</div>
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									<p id="ember562" class="ember-view reader-text-block__paragraph"><strong>Intelligent process automation (IPA)</strong>orchestrates various processes with the integration of AI components. Systems in this category analyze context, make data-based decisions and dynamically adapt process flows. Typical applications include document classification, intelligent ticket distribution or intelligent customer service (chatbot / voicebot). IPA offers seamless system integration and anticipates potential bottlenecks, but requires high-quality data and API-enabled systems.   </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">AI agents</h3>				</div>
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									<p id="ember563" class="ember-view reader-text-block__paragraph"><strong>AI agents make</strong>autonomous decisions, learn continuously and pursue defined goals independently. Multi-agent systems are particularly effective in complex, strategic processes with numerous variables and dependencies &#8211; for example in autonomous customer advice, dynamic price optimization or self-learning quality control. The challenges lie in non-transparent decision paths, unexpected system behavior and an increased need for control.  </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The strategic recommendation</h3>				</div>
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									<p id="ember564" class="ember-view reader-text-block__paragraph">Classic automation as the foundation, selective use of IPA for decision-making processes and AI agents where autonomy and continuous learning generate real added value.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The key questions for the right solution  </h3>				</div>
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									<p><span class="TextRun SCXW123992842 BCX8" lang="DE-CH" xml:lang="DE-CH" data-contrast="auto"><span class="NormalTextRun SCXW123992842 BCX8">The decision-making process can be condensed into five central questions:</span></span><span class="EOP SCXW123992842 BCX8" data-ccp-props="{}"> </span></p>								</div>
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									<p><strong>What does the process look like?</strong></p><ul><li>Stable, rule-based processes require classic automation.</li><li>Processes with decision points and context dependency benefit from IPA.</li><li>Complex, variable scenarios that require learning justify the use of AI agents.</li></ul>								</div>
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									<p id="ember570" class="ember-view reader-text-block__heading-3"><strong>What decisions need to be made?</strong></p><ul><li>Deterministic decisions are suitable for rule-based systems.</li><li>Contextual evaluations &#8211; such as urgency assessment based on tone, content and history &#8211; require intelligent automation.</li><li>Autonomous goal pursuit with adaptive strategies requires autonomous agents.</li></ul>								</div>
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									<p id="ember573" class="ember-view reader-text-block__heading-3"><strong>How high can the degree of autonomy be?</strong></p><ul><li>Classic automation offers complete control.</li><li>IPA enables monitored autonomy.</li><li>AI agents act largely independently within defined framework conditions.</li></ul><p id="ember575" class="ember-view reader-text-block__paragraph"><strong>The governance requirements increase considerably as the degree of autonomy increases.  </strong></p>								</div>
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									<p id="ember577" class="ember-view reader-text-block__heading-3"><strong>How much time &amp; budget is available?</strong></p><ul><li>Classic automation can be implemented comparatively quickly and delivers the first measurable results within a few weeks to months.</li><li>IPA projects require a higher initial outlay for data integration and AI training, which means that the implementation phase takes several months.</li><li>AI agents are the most complex category &#8211; it typically takes 12-18 months or longer from conception, training and testing to productive use.</li></ul>								</div>
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									<p id="ember580" class="ember-view reader-text-block__heading-3"><strong>Are the basics ready?</strong></p><p id="ember581" class="ember-view reader-text-block__paragraph">Technical infrastructure, data quality, available expertise and readiness for change significantly determine the probability of success. Without these foundations, even technologically mature solutions will fail. </p><p id="ember582" class="ember-view reader-text-block__paragraph">A critical self-analysis based on these dimensions prevents costly bad investments and unrealistic expectations.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Prerequisites for successful AI implementation  </h3>				</div>
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									<p id="ember585" class="ember-view reader-text-block__paragraph">Successful AI projects are based on robust foundations that go far beyond technological aspects:</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Data quality as a critical success factor  
</h3>				</div>
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									<p id="ember587" class="ember-view reader-text-block__paragraph">AI systems are only as good as the data they work with. Inconsistent, incomplete or low-quality data inevitably leads to suboptimal results. Systematic data cleansing and structuring is essential.  </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Technical infrastructure  
</h3>				</div>
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									<p id="ember589" class="ember-view reader-text-block__paragraph">API-enabled systems, clean interfaces and MLOps capabilities form the technical basis. Without this infrastructure, even the most sophisticated AI solution will be ineffective. </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Organizational competence  </h3>				</div>
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									<p id="ember591" class="ember-view reader-text-block__paragraph">A basic understanding of AI/ML mechanisms within the team is required. Not every project requires specialized data scientists, but a sound basic knowledge enables realistic assessments and effective management. </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Governance and compliance  
</h3>				</div>
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									<p id="ember593" class="ember-view reader-text-block__paragraph">GDPR compliance, compliance with the AI Regulation and clarification of liability issues are not optional. Governance structures must be established from the outset, not added later. </p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Change management  </h3>				</div>
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									<p id="ember595" class="ember-view reader-text-block__paragraph">Technological excellence does not guarantee success if the organization does not go along with it. Creating acceptance, building skills and constructively addressing resistance is crucial for sustainable effectiveness. </p>								</div>
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									<p id="ember596" class="ember-view reader-text-block__paragraph"><strong>Before making significant investments in AI solutions, it is advisable to first systematically establish the organizational structures and technical requirements.  </strong></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Conclusion: Technological sobriety as a success factor</h3>				</div>
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									<p id="ember598" class="ember-view reader-text-block__paragraph">The relevant question is not &#8220;How quickly can AI be introduced?&#8221;, but &#8220;Which solution addresses the problem most effectively?&#8221;</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Contact us for a use case sparring session</h3>				</div>
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									<p><span data-contrast="auto">We would be happy to help you find the right approach for your use cases and support you in building an AI-capable organization.</span><span data-ccp-props="{}"> </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Whether classic automation, intelligent process automation (IPA) or autonomous AI agents:  </h3>				</div>
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									<p id="ember601" class="ember-view reader-text-block__paragraph">The trick is to choose <strong>the right technology for the respective challenge and maturity level</strong>. Because not everything that is technically possible also brings real added value. </p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Our decision matrix helps:</h2>				</div>
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															<img loading="lazy" decoding="async" width="800" height="702" src="https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain-1024x899.png" class="attachment-large size-large wp-image-6772" alt="AI decision matrix" srcset="https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain-1024x899.png 1024w, https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain-300x263.png 300w, https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain-768x674.png 768w, https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain-1536x1348.png 1536w, https://www.pragmatica.ch/wp-content/uploads/2025/11/KI-Entscheidungsmatrix_plain.png 1944w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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				<div class="elementor-element elementor-element-e443166 elementor-align-center elementor-widget elementor-widget-button" data-id="e443166" data-element_type="widget" download="KI-Entscheidungsmatrix.pdf" data-widget_type="button.default">
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				<svg aria-hidden="true" class="e-font-icon-svg e-fas-file-download" viewBox="0 0 384 512" xmlns="http://www.w3.org/2000/svg"><path d="M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z"></path></svg>			</span>
									<span class="elementor-button-text">download matrix (pdf)</span>
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									<p id="ember604" class="ember-view reader-text-block__paragraph">From the introduction of RPA in customer communication to intelligent portfolio optimization, <strong>we support you pragmatically and effectively</strong>.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">  What we bring with us:  </h2>				</div>
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									<ul><li><strong>Process analysis with AI readiness assessment &#8211;</strong>not every process is ready for AI</li><li><strong>Vendor-neutral advice &#8211;</strong>the most suitable solution for your goals</li><li><strong>Pragmatic roadmaps</strong> &#8211; from quick win to strategic transformation</li><li><strong>Change management &#8211;</strong>empowering and developing people</li><li><strong>AI governance frameworks &#8211;</strong>integrating compliance right from the start</li></ul>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Do you want to find out what your AI potential is?  </h2>				</div>
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									<p id="ember608" class="ember-view reader-text-block__heading-3">Then get started today and contact us for a free joint use case sparring session.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Further topics</h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://www.pragmatica.ch/en/artificial-intelligence-news/" rel="tag">Artificial Intelligence</a>, <a href="https://www.pragmatica.ch/en/process-management-news/" rel="tag">Prozess Management</a></h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://www.pragmatica.ch/en/process-mining-webinar/">Process Mining and AI: Webinar I &#038; II</a></h2>				</div>
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					<p class="elementor-heading-title elementor-size-default"><a href="https://www.pragmatica.ch/en/process-mining-webinar/">  to the article ➞</a></p>				</div>
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		<p>Der Beitrag <a href="https://www.pragmatica.ch/en/do-i-really-need-ai/">Do I really need AI?</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
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		<title>Process management: target achievement or &#8220;New Year effect&#8221;?</title>
		<link>https://www.pragmatica.ch/en/prozess-management-target-achievement-or-new-year-effect/</link>
		
		<dc:creator><![CDATA[Astrid Caviezel]]></dc:creator>
		<pubDate>Fri, 01 Mar 2024 11:59:06 +0000</pubDate>
				<category><![CDATA[Prozess Management]]></category>
		<guid isPermaLink="false">https://www.pragmatica.ch/prozess-management-zielerreichung-oder-neujahrs-effekt/</guid>

					<description><![CDATA[<p>Process management: target achievement or &#8220;New Year effect&#8221;? PROCESS MANAGEMENT Anything is possible at the beginning of the year. New resolutions and goals are set, motivation is high and the year is still long. But how do you ensure that it is a target achievement and not a &#8220;New Year effect&#8221;? The &#8220;New Year effect&#8221; [&#8230;]</p>
<p>Der Beitrag <a href="https://www.pragmatica.ch/en/prozess-management-target-achievement-or-new-year-effect/">Process management: target achievement or &#8220;New Year effect&#8221;?</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Process management: target achievement or "New Year effect"?</h1>				</div>
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										<span class="elementor-icon-list-text">PROCESS MANAGEMENT</span>
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					<h2 class="elementor-heading-title elementor-size-default">Anything is possible at the beginning of the year. New resolutions and goals are set, motivation is high and the year is still long. But how do you ensure that it is a target achievement and not a "New Year effect"?</h2>				</div>
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									<p>The &#8220;New Year effect&#8221; can often be observed in fitness centers, where there are more people than usual at the beginning of the year. Why is that? If you&#8217;ve never had the intention to do more sport, here&#8217;s an insight: It takes more effort than expected, it requires discipline, the positive effect takes longer than desired, then motivation decreases, the positive effect takes even longer&#8230;  </p>
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					<h3 class="elementor-heading-title elementor-size-default">Objectives yes - but not without the status quo
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									<p>Everyone decides for themselves who wants to achieve which goal &#8211; whether as a private individual or as a company. However, it is just as important to know where you stand now in order to achieve your goals. Am I just starting out with sport and want to win a half marathon or am I a marathon runner and want to achieve my new best performance this year?</p>
<p>The question of the goal and the current status is also important for companies. This gap determines how you set up your training/measurement plan. This gap also shows how intensive, comprehensive and disciplined you should be in order to achieve your goal.</p>
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					<h3 class="elementor-heading-title elementor-size-default">Does your training/measurement plan match your goals?
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									<p>Let&#8217;s take a look at the whole thing from the perspective of business process management (BPM): The corporate objective is defined and broken down into the various areas. Is the goal simply to achieve process transparency in an area because it is a regulatory requirement? The first stage of development may be sufficient. Many activities are basically not necessary. However, please note that you have laid the foundation with the process documentation in order to now analyze the processes for optimization potential. It would be a shame to miss out on this opportunity.</p>
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															<img loading="lazy" decoding="async" width="1386" height="643" src="https://www.pragmatica.ch/wp-content/uploads/2024/03/Maturitaet-Prozess-Management.jpg" class="attachment-full size-full wp-image-4645" alt="" srcset="https://www.pragmatica.ch/wp-content/uploads/2024/03/Maturitaet-Prozess-Management.jpg 1386w, https://www.pragmatica.ch/wp-content/uploads/2024/03/Maturitaet-Prozess-Management-300x139.jpg 300w, https://www.pragmatica.ch/wp-content/uploads/2024/03/Maturitaet-Prozess-Management-1024x475.jpg 1024w, https://www.pragmatica.ch/wp-content/uploads/2024/03/Maturitaet-Prozess-Management-768x356.jpg 768w" sizes="(max-width: 1386px) 100vw, 1386px" />															</div>
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									<p>Illustration: Maturity in process management</p>
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									<p>Is continuous improvement largely established in your organization? Then congratulations on your achievement, then it is important to maintain your &#8220;fitness&#8221; in the organization.</p>
<p>You may also find yourself somewhere between these two examples. The aim of many companies is to increase efficiency. This is probably mentioned as often in the process environment as in the fitness center muscle building / weight loss.</p>
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															<img loading="lazy" decoding="async" width="768" height="582" src="https://www.pragmatica.ch/wp-content/uploads/2024/03/pragmatica-schweizer-consulting-ziele-erreichen-prozess-management.jpg" class="attachment-large size-large wp-image-4651" alt="" srcset="https://www.pragmatica.ch/wp-content/uploads/2024/03/pragmatica-schweizer-consulting-ziele-erreichen-prozess-management.jpg 768w, https://www.pragmatica.ch/wp-content/uploads/2024/03/pragmatica-schweizer-consulting-ziele-erreichen-prozess-management-300x227.jpg 300w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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					<h3 class="elementor-heading-title elementor-size-default">What we can learn from fitness instructors</h3>				</div>
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									<p>Depending on the goal definition, the fitness instructors will tell you right at the beginning that the desired goal cannot be achieved with 1-2 workouts per week. This immediate statement may dampen motivation, but it is honest and helps the person to set a realistic goal or adjust the measures and avoid a &#8220;new year effect&#8221;. This also applies to the process world. If the aim is to increase efficiency, but the processes are rarely systematically checked for improvement potential, it becomes difficult.</p>
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					<h3 class="elementor-heading-title elementor-size-default">What do you want to achieve with process management?
</h3>				</div>
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									<p>Are you sufficiently positioned and equipped to achieve your goals? Use the overview and check your process goals and measures. We support you so that it is not a &#8220;New Year effect&#8221; but a goal achievement.</p>
<p><strong>Would you like to find out more?</strong>  Please get in touch with&nbsp;<a href="mailto:info@pragmatica.ch">info@pragmatica.ch.</a> We are happy to support you on your company-specific path.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Further topics



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										Astrid Caviezel					</span>
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									<span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date">
										<time>19.05.26</time>					</span>
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										Dominik Weber					</span>
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										<time>13.04.26</time>					</span>
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										André Bussmann					</span>
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										<time>16.03.26</time>					</span>
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		<p>Der Beitrag <a href="https://www.pragmatica.ch/en/prozess-management-target-achievement-or-new-year-effect/">Process management: target achievement or &#8220;New Year effect&#8221;?</a> erschien zuerst auf <a href="https://www.pragmatica.ch/en/">Pragmatica AG</a>.</p>
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