
Digital Onboarding in Banking
Digital onboarding at many Swiss retail banks is significantly better today than it was just a few years ago—IBAN available immediately, e-banking and mobile banking the next business day, and a card within three days. But simply opening a customer account does not mean the relationship is active. As part of a mystery shopping study, Pragmatica analyzed 15 banks—and reveals where momentum is lost after account opening, which three activation archetypes are evident in the market, and what best-in-class providers do differently.
