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Digital Onboarding in Banking

Digital Banking Onboarding: Smartphone showing a completed account opening; transitions to identification and card use marked with warning symbols

Digital onboarding at many Swiss retail banks is significantly better today than it was just a few years ago—IBAN available immediately, e-banking and mobile banking the next business day, and a card within three days. But simply opening a customer account does not mean the relationship is active. As part of a mystery shopping study, Pragmatica analyzed 15 banks—and reveals where momentum is lost after account opening, which three activation archetypes are evident in the market, and what best-in-class providers do differently.

Market analysis of video consulting for Swiss insurance companies

Advisor in video call - digital customer advice via video consultation at Pragmatica AG

What is the status of video consulting at the 20 leading Swiss insurance companies? Market analysis There is always room for improvement in video consulting and the upstream and downstream processes. Nevertheless, pioneers can be identified among the insurers. In September and October 2023, we carried out a comprehensive market analysis of video consulting with […]

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